COURSE DESCRIPTION
CertAdda’s Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.
CERTIFICATION
Digital Marketing is growing exponentially around the world. From being a part of the overall marketing mix, digital media has now become the center of every company’s marketing plans. As a manager, you need to know how digital media is affecting your company’s branding and sales and how you can leverage Digital Marketing to stay ahead of the competition.
LEARNING OUTCOMES
In this Digital Marketing Certification Training Course at CertAdda, you will:
- Gain a strategic understanding of Digital Marketing
- Understand how to use it for branding and sales
- Learn best practices, tools, and techniques of SEO
- Master Search Engine Marketing using Google Ads
- Understand Email Marketing and work with industry-standard tools such as Mailchimp
- Learn how Affiliate Marketing works
- Become well-versed with marketing on top social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn
- Master Google Analytics for tracking and reporting of Digital Marketing campaigns
- Know how to create and run an Integrated Digital Marketing campaign
Course Features
- Lecture 0
- Quiz 0
- Duration 2 days
- Skill level All levels
- Language English
- Students 20
- Assessments Yes
- 12 Sections
- 0 Lessons
- 2 Days
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- Introduction to Digital MarketingLearning Objective: In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan. Topics: What is digital marketing? Evolution of digital marketing Creating customer personas Core concepts of digital marketing Digital marketing lexicon and metrics Hands-On: Create a Customer Persona0
- SEO 1: Keyword Planning and On-Page OptimizationLearning Objective: In this module, you will learn the science behind SEO and how to drive organic traffic to your website, along with how to do keyword research using tools and On-Page optimization. Topics: Importance of search digital Sources of traffic to your site Product discovery and how search engines work What is SEO? Keywords planning and best practices Keyword research tools On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more) Hands-On: SEO – Keyword Planning0
- SEO 2: Off-Page OptimizationLearning Objective: In this module, you will learn how to drive traffic to your website using Off-Page SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more. Topics: What is Off-page SEO? Off-site Link Building techniques Google Search Console and Bing Webmaster Tool to improve off-page optimization SEOptimer tool to track keyword rankings and link building outreach Website design best practices for SEO Hands-On: MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer0
- Search Engine Marketing: Google AdsLearning Objective: In this module, you will learn how to increase the visibility of your website using paid advertising. Topics: Introduction to Google Search Ads Sources for paid traffic Creating ads in Google Ads Display advertising Creating and managing your ad campaign Hands-On: Google Ads0
- Email MarketingLearning Objective: In this module, you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business, along with a demo of Mailchimp. Topics: Introduction to email marketing Email marketing cycle Building email list Creating a lead magnet Setting up a squeeze page Tackling spam Effective content strategies Tips to improve conversion Hands-On: MailChimp0
- Affiliate Marketing(Self-Paced)Learning Objective: In this module, you will learn how you can increase traffic to your website through various Affiliate Marketing techniques. Topics: Introduction to Affiliate marketing How Affiliate Marketing Works Major Affiliate Marketing channels How to set up and run Affiliate Marketing as a merchant/affiliate Hands-On: Amazon Associates0
- Social Media Marketing 1: Facebook and InstagramLearning Objective: In this module, you will learn how to leverage Facebook and Instagram to gain organic traffic to your website, and how to run paid ads on these platforms. Topics: Introduction to Facebook and Instagram Creating a business profile on Facebook and Instagram Best Practices for organic marketing on Facebook and Instagram Creating paid ad campaigns on Facebook and Instagram Hands-On: Facebook Ads Manager0
- Social Media Marketing 2: YouTubeLearning Objective: In this module, you will learn how to use the best video marketing platform, YouTube, to boost your Digital Marketing strategy. Topics: Introduction to YouTube Creating a channel on YouTube Best practices for YouTube channel Different types of videos Creating paid ad campaigns on YouTube YouTube ad formats Hands-On: YouTube Ads0
- Social Media Marketing 2: Twitter and LinkedInLearning Objective: In this module, you will learn how to leverage Twitter, the most popular microblogging site, to build your brand. In addition to this, we will cover how LinkedIn can be used to grow connections, generate leads, and become a thought leader. Topics: Introduction to Twitter and LinkedIn Creating profiles on Twitter and LinkedIn Best Practices for Twitter and LinkedIn Creating paid ad campaigns on Twitter and LinkedIn Hands-On: Twitter and LinkedIn Ads0
- Mastering Google Analytics 1Learning Objective: In this module, you will learn the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website, followed by how to set up goals and tracking website performance. Topics: Introduction to Google Analytics Using Google Analytics to understand visitor behavior Introduction to Landing Pages Using Unbounce to create an effective landing page Conversions and Goals Ecommerce Analytics Multichannel Funnels Tracking website performance using Google Analytics Tracking form submissions and clicks using events Optimizing the overall campaign performance Hands-On: Google Analytics0
- Mastering Google Analytics 2Learning Objective: In this module, you will learn how to maximize your revenues using funnels and analytics. Topics: Introduction to Enhanced Ecommerce in Google Analytics Learning from your competitors Using tools for competitive analysis Hands-On: Google Analytics0
- Creating an Integrated Digital Marketing Campaign(Self-Paced)Learning Objective: In this module, you will learn how to create an integrated digital marketing campaign by mitigating the most common challenges faced by marketers. Topics: Importance of integrated digital marketing campaigns Challenges in integrated digital marketing Integrated digital marketing strategies Examples of integrated digital marketing campaigns0
