Learning Objective: In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.

Topics:

• What is digital marketing?
• Evolution of digital marketing
• Creating customer personas
• Core concepts of digital marketing
• Digital marketing lexicon and metrics

Hands-On:

• Create a Customer Persona

Learning Objective: In this module, you will learn the science behind SEO and how to drive organic traffic to your website, along with how to do keyword research using tools and On-Page optimization.

Topics:

• Importance of search digital
• Sources of traffic to your site
• Product discovery and how search engines work
• What is SEO?
• Keywords planning and best practices
• Keyword research tools
• On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)

Hands-On:

• SEO – Keyword Planning

Learning Objective: In this module, you will learn how to drive traffic to your website using Off-Page SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.

Topics:

• What is Off-page SEO?
• Off-site Link Building techniques
• Google Search Console and Bing Webmaster Tool to improve off-page optimization
• SEOptimer tool to track keyword rankings and link building outreach
• Website design best practices for SEO

Hands-On:

• MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer

Learning Objective: In this module, you will learn how to increase the visibility of your website using paid advertising.

Topics:

• Introduction to Google Search Ads
• Sources for paid traffic
• Creating ads in Google Ads
• Display advertising
• Creating and managing your ad campaign

Hands-On:

• Google Ads

Learning Objective: In this module, you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business, along with a demo of Mailchimp.

Topics:

• Introduction to email marketing
• Email marketing cycle
• Building email list
• Creating a lead magnet
• Setting up a squeeze page
• Tackling spam
• Effective content strategies
• Tips to improve conversion

Hands-On:

• MailChimp

Learning Objective: In this module, you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.

Topics:

• Introduction to Affiliate marketing
• How Affiliate Marketing Works
• Major Affiliate Marketing channels
• How to set up and run Affiliate Marketing as a merchant/affiliate

Hands-On:

• Amazon Associates

Learning Objective: In this module, you will learn how to leverage Facebook and Instagram to gain organic traffic to your website, and how to run paid ads on these platforms.

Topics:

• Introduction to Facebook and Instagram
• Creating a business profile on Facebook and Instagram
• Best Practices for organic marketing on Facebook and Instagram
• Creating paid ad campaigns on Facebook and Instagram

Hands-On:

• Facebook Ads Manager

Learning Objective: In this module, you will learn how to use the best video marketing platform, YouTube, to boost your Digital Marketing strategy.

Topics:

• Introduction to YouTube
• Creating a channel on YouTube
• Best practices for YouTube channel
• Different types of videos
• Creating paid ad campaigns on YouTube
• YouTube ad formats

Hands-On:

• YouTube Ads

Learning Objective: In this module, you will learn how to leverage Twitter, the most popular microblogging site, to build your brand. In addition to this, we will cover how LinkedIn can be used to grow connections, generate leads, and become a thought leader.

Topics:

• Introduction to Twitter and LinkedIn
• Creating profiles on Twitter and LinkedIn
• Best Practices for Twitter and LinkedIn
• Creating paid ad campaigns on Twitter and LinkedIn

Hands-On:

• Twitter and LinkedIn Ads

Learning Objective: In this module, you will learn the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website, followed by how to set up goals and tracking website performance.

Topics:

• Introduction to Google Analytics
• Using Google Analytics to understand visitor behavior
• Introduction to Landing Pages
• Using Unbounce to create an effective landing page
• Conversions and Goals
• Ecommerce Analytics
• Multichannel Funnels
• Tracking website performance using Google Analytics
• Tracking form submissions and clicks using events
• Optimizing the overall campaign performance

Hands-On:

• Google Analytics

Learning Objective: In this module, you will learn how to maximize your revenues using funnels and analytics.

Topics:

• Introduction to Enhanced Ecommerce in Google Analytics
• Learning from your competitors
• Using tools for competitive analysis

Hands-On:

• Google Analytics

Learning Objective: In this module, you will learn how to create an integrated digital marketing campaign by mitigating the most common challenges faced by marketers.

Topics:

• Importance of integrated digital marketing campaigns
• Challenges in integrated digital marketing
• Integrated digital marketing strategies
• Examples of integrated digital marketing campaigns

CertAdda’s Digital Marketing Training is suitable for freshers or Middle and Senior Managers. This course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand and sales and the best practices, tools (such as Google Ads and Google Analytics), and techniques of Digital Marketing. This course will also cover how advertising works on the most popular social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn. Attendees will also get to implement one project as they work through the training.

Digital Marketing is growing exponentially around the world. From being a part of the overall marketing mix, digital media has now become the center of every company’s marketing plans. As a manager, you need to know how digital media is affecting your company’s branding and sales and how you can leverage Digital Marketing to stay ahead of the competition.

In this Digital Marketing Certification Training Course at CertAdda, you will:

• Gain a strategic understanding of Digital Marketing
• Understand how to use it for branding and sales
• Learn best practices, tools, and techniques of SEO
• Master Search Engine Marketing using Google Ads
• Understand Email Marketing and work with industry-standard tools such as Mailchimp
• Learn how Affiliate Marketing works
• Become well-versed with marketing on top social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn
• Master Google Analytics for tracking and reporting of Digital Marketing campaigns
• Know how to create and run an Integrated Digital Marketing campaign

The following professionals can go for this course:

• Freshers who want to make a career in Digital Marketing
• This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales

If you have some Marketing knowledge and are familiar with the Internet, this course is for you.

Any computer with 3 GB RAM and a processor better than Core-2 duo

The following tools will be used to execute practicals in this course. We will demonstrate how to access and work with each of these tools during the live classes and also provide step-by-step guidance in the course material, which will be available to you on the LMS.

• Google Analytics
• Google Search Console
• Google Ads
• Google Keyword Planner
• Soovle – Keyword research
• Moz Tool
• HubSpot customer persona creator
• Mailchimp – Email marketing
• Unbounce – Landing Pages
• SEMRush – Competitive intelligence
• Facebook Ads
• YouTube Ads
• LinkedIn Ads
• Instagram Ads
• Twitter Ads

In each session, learners will learn one aspect of Digital Marketing. After the sessions, they will be given a case study, scenario, or task related to that topic to create a Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for the given scenario and create a strategy for targeting that channel.

The final certification project will involve creation of a complete digital marketing plan for one of the CertAdda courses. You will use the tools and techniques used in the course to develop the plan, which will include everything from SEO and search engine marketing to social media and email marketing.

You will never miss a lecture at CertAdda You can choose either of the two options: View the recorded session of the class available in your LMS or You can attend the missed session, in any other live batch.

Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24×7 support team will be granted instantly as well. You can start learning right away.

Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

To maintain quality standards, we have a limited number of participants in a live session. So, unfortunately, participation in a live class without enrolment is not possible. However, you can go through the sample class recording and to get a clear understanding about how the classes are conducted, the quality of instructors, and the level of interaction in the class.

All instructors at CertAdda are senior industry practitioners, with at least 10-12 years of relevant experience. They are subject matter experts who are trained by CertAdda to provide an impeccable learning experience to our learners across the globe.